The company is owned and run by people with a wealth of experience
in freeze marking horses. Indeed, owner and Managing Director, Mary
Awre, was responsible for introducing freeze marking as a theft deterrent
to the UK horse owners 25 years ago.
Before owning her own company Mary marketed and promoted freeze marking
all over the UK and was directly responsible for freeze marking being
adopted by top professional riders to the owners of the family pet.
OUR MARK – OR CHOOSE YOUR OWN
The standard mark used by the company is a three-character combination
of letters and numbers. Owners can, however, choose their own marks,
using either 2 – 4 letters or 2 – 4 numbers and this has
proved very popular. Examples are BEN – STAR – MAX –
owners initials, eg. MJA – CEH, etc Combinations such as 007
and 999 have also been selected. Of course, the combination can only
be used once.